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Pureology Reformulates to Lift Locks

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By: Jamie Matusow

Editor-in-Chief

 
Don’t let fine hair get you down. Pureology has reformulated its Pure Volume system and added an Instant Levitation Mist to help take hair to new levels. The brand says the breakthrough heat-protective spray weightlessly elevates fine color-treated hair for 24 hours of volume. The new system has lighter-weight formulas that maximize volume for fine, color-treated hair, also reducing breakage while preserving clients’ color. Products are infused with a fragrance of apple, citrus, blackcurrant and amber notes, and packaged in pretty pink pearlescent bottles. The four-step process includes shampoo to cleanse; conditioner to thicken; blow-dry amplifier to fortify and build body; and Instant Levitation Mist to stimulate the scalp and provide root lift and all-over fullness ($22-$27 each).

More info: www.pureology.com

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